Video ad - social media
Company Name: A1 Motor Park
Industry: Motorsport & Automotive Entertainment
Business Type: Motorsport Race Track
A fast-paced social media video advertisement for A1 Motor Park, following an everyday working man as he leaves the routine of the job behind and heads for the race track. The ad builds from anticipation into an energetic motorsport finale, capturing the excitement, freedom and adrenaline of a weekend on the track.
ad creation process
Shot list
Key-shot images from the creation process of the video advertisement.
SCRIPTING
A1 MOTOR PARK AD
SHOT LIST
Shot 1 – Quick montage – 3-4 shaky cam action shots of circuit racing – showing battle of three high performance cars – side shot battle between two, front tracking shot the third joins the battle, wider shot of the 3 moving through a corner, close up on one of the wheels spinning – hot breaks and sparks – MATCH CUT TO
Shot 2 - Close up of a clock, that shows one minute to 6 o’clock
Shot 3 – Over the shoulder shot of a man sitting on a computer desk in an office, looking at the clock on the wall above
Shot 4 – Back to clock ticks to 6:00 pm
Shot 5 – Garage door opens as we look from the dark interior with the man’s silhouette against the bright exterior
Shot 6 – Wide shot of the man pulling the fabric cover off his personal racing car – a tuned Golf R
Shot 7 – From inside the car we see the man removing his work suit.
Shot 8 – Medium long side shot of the man putting on his racing suit.
Shot 9 – The man holding his helmet and looking down at the reflective visor
MATCH CUT TO:
Shot 10 – Same shot of the man looking at his helmet, but now we are at the track.
Shot 11 – Wide shot of the man putting on his helmet, he is standing by the open door of his Golf, which is parked among other enthusiast tuned cars on the starting grid.
Shot 12 –Inside the car Close up on the turn of the ignition key and the engine revs – MATCH CUT TO:
Shot 13 – On the back of the Golf at the starting grid, as stop lights turn on and the engine starts, blowing smoke from the exhaust
Shot 14 – Close up on the man’s foot on the gas pedal
Shot 15 – Back to the previous shot – the car takes off with all the rest – tires screeching
DISSOLVE TO:
Shot 16 – Long Tracking Wide Drone shot of a number of cars battling through corners – the Golf is one of them.
DISSOLVE TO:
Wide Aerial shot of the track amidst the Bulgarian Mountains:
TEXT FADES ON TOP:
A1 MOTOR PARK. YOUR WEEKEND STARTS HERE.
early concept design images
Video ad - social media
Company Name:Élan Atelier
Industry: Luxury Fashion Retail
Business Type: Boutique Clothing Store
A cinematic social media advertisement created for Élan Atelier, introducing the brand’s new collection of tailored suits for men and women. The film presents dressing as a quiet ritual of preparation — following professionals as they get ready to face the day with confidence, precision and understated elegance.
ad creation process
Shot list
Key-shot images from the creation process of the video advertisement.
SCRIPTING
Concept Script (Early Draft): “Prepared”
Opening — The Ritual
Early morning.
A quiet apartment.
Soft light enters through tall windows.
Close-up shots:
• a charcoal suit jacket hanging neatly
• polished shoes on the floor
• a gold cufflink placed on a table
Different individuals in different spaces begin their morning ritual.
A woman buttons her ivory blazer.
A man tightens his tie.
Another adjusts his cufflinks in the mirror.
Each movement is calm, precise, intentional.
Middle — The Transformation
The individuals finish dressing.
Their posture changes.
They look composed, focused, confident.
Cut between them preparing in different environments:
• a modern apartment
• a minimalist dressing room
• an elegant office space
They step toward the door.
Ending — The Reveal
Doors open.
The individuals walk into the day:
• through a corporate lobby
• down a city street
• across a modern architectural corridor
They move with quiet confidence.
Cut to black.
Logo appears.
Élan Atelier
“The New Collection.”
“Tailored for Those Who Lead.”
Shot List Script
Élan Atelier — Shot List
Shot 1 — The Wardrobe (Opening Atmosphere)
Wide interior shot of an elegant wardrobe or dressing room. Several tailored suits hang neatly on a rack. Soft morning light streams through large windows, illuminating the fabrics and creating long shadows.
Purpose:
Establish morning preparation and luxury tailoring environment.
Shot 2 — The Details (Female)
Close-up shot of elegant accessories arranged on a table: gold jewelry, a watch, and an ivory pocket square. Soft warm light highlights the textures.
Purpose:
Introduce the female preparation ritual.
Shot 3 — The Details (Male)
Close-up shot of men’s accessories: cufflinks, a watch, and a neatly folded charcoal tie placed on a dark surface.
Purpose:
Mirror the previous shot and establish parallel preparation.
Shot 4 — The Woman Dressing
Medium shot of a professional woman standing in front of a mirror inside a modern apartment. She buttons her ivory tailored blazer with calm, precise movements.
Purpose:
Show the female transformation into professional confidence.
Shot 5 — The Man Dressing
Medium shot of a man in a minimalist dressing space adjusting his charcoal suit jacket while looking into a mirror.
Purpose:
Mirror the previous shot and introduce the male look from the collection.
Shot 6 — Finishing Touch (Female)
Close-up shot of the woman adjusting her blazer sleeve or fastening a bracelet over the cuff. Fabric textures and tailoring details are emphasized.
Purpose:
Highlight elegance and craftsmanship.
Shot 7 — Finishing Touch (Male)
Close-up shot of the man fastening a cufflink or straightening his tie. The camera focuses on the precision of the gesture.
Purpose:
Reinforce tailoring detail and ritual.
Shot 8 — Moving Forward (Female)
The woman picks up her coat or bag and walks toward a doorway filled with natural morning light.
Purpose:
Symbolize stepping into the day.
Shot 9 — Opening the Door (Male)
The man opens a large modern door leading to a bright corridor or office lobby.
Purpose:
Transition from private preparation to public presence.
Shot 10 — Walking (Female Tracking Shot)
Side tracking shot of the woman walking confidently through a modern architectural environment — glass, stone, and clean lines.
Purpose:
Show confidence and elegance in motion.
Shot 11 — Walking (Male Leading Shot)
Front-facing shot of the man walking toward the camera through a minimalist corporate interior or city street.
Purpose:
Communicate strength, presence, and authority.
Shot 12 — Unified Moment
Both characters appear in the same environment, walking side by side through a large architectural corridor or open plaza.
They move forward with calm confidence.
Purpose:
Unify the male and female collections and represent the brand’s modern professional identity.
Graphic design
brand identity
Brand Colors and Typography
Business Card Design
Clothing Label
Logo Detailing
Shop Entrance Signage
Interior Signage
Gift Card Design
Clothing Tags
Packaging
Social Media Ad
website concept design
BRAND LOGO DESIGN
Company Name: Optivis
Industry: Healthcare Optical Manufacturing
Business Type: Optical Store
Brand Colored Logo
Grayscale Logo
Type Logo Variation
Type Logo Variation - 2
Wall Sign Logo Mockup
WEB ADVERTISEMENT DESIGN
Company Name: Jorjeia - The Confidence Shop
Industry: Cosmetic
Business Type: Online Cosmetics Store
